To the end of the line – including intermediaries and end customers in the business model CANVAS

The Business Model CANVAS is a widely adopted business model creation, visualization, and analysis framework. The CANVAS focuses on target customers but fails to consider the intermediaries situated between these target customers and end customers, especially consumers who are not directly targeted....

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριοι συγγραφείς:	Manuel Brunner, Nadine Bachmann, Ann-Kristin Thienemann, Alican Tuezuen, Herbert Jodlbauer
Μορφή:	Artigo
Γλώσσα:	Inglês
Έκδοση:	Elsevier 2025-09-01
Σειρά:	Journal of Open Innovation: Technology, Market and Complexity
Θέματα:	CANVAS Direct end customer contact Intermediary Incumbent manufacturer Digitalization Ecosystem
Διαθέσιμο Online:	http://www.sciencedirect.com/science/article/pii/S2199853125001581
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!