The intellectual paradigm and scientific mapping of brand image in International Researches
Abstract The purpose of this research is to provide a comprehensive picture of the status of the activities carried out in the field of brand image and to provide a scientific mapping based on international articles available in the Web of Science (WOS) database. Therefore, this research has been ca...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Persa |
| Publicado em: |
Iranian Business Management Association
2025-02-01
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| coleção: | ارزش آفرینی در مدیریت کسب و کار |
| Assuntos: | |
| Acesso em linha: | https://www.jvcbm.ir/article_203052_15f8beed05ace95644efb8765749edf3.pdf |
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