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The Triumph of Substance: Decoding the “Functional Infotainment” Model for Sex Education on Douyin

Objective: In the digital age, short-video platforms are key channels for adolescents’ sex education, yet content strategies and their effects remain unclear. This study analyzes Douyin using an integrated source–content–effect framework, identifies infotainment strategies by creator type, and exami...

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Bibliografische gegevens
Hoofdauteurs: You Shi, Hao Gao
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: MDPI AG 2025-09-01
Reeks:Behavioral Sciences
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Online toegang:https://www.mdpi.com/2076-328X/15/9/1226
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