Destination brand Cape Town & Western Cape: an assessment of consumer-based brand equity (CBBE)
This study assesses destination brand Cape Town & Western Cape’s consumer-based brand equity (CBBE) and evaluates the role of destination image to Consumer-based brand equity within the destination’s domestic market. Consumer-based brand equity was assessed on four dimensions including bran...
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| Hauptverfasser: | , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
AfricaJournals
2015-01-01
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| Schriftenreihe: | African Journal of Hospitality, Tourism and Leisure |
| Schlagworte: | |
| Online-Zugang: |
http://www.ajhtl.com/uploads/7/1/6/3/7163688/article6vol4(2)2015_july-nov.pdf
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