Código QR (código de barras bidimensional)

Destination brand Cape Town & Western Cape: an assessment of consumer-based brand equity (CBBE)

This study assesses destination brand Cape Town & Western Cape’s consumer-based brand equity (CBBE) and evaluates the role of destination image to Consumer-based brand equity within the destination’s domestic market. Consumer-based brand equity was assessed on four dimensions including bran...

Fuld beskrivelse

Na minha lista:
Principais autores: Kudzayi Maumbe, Laeticia van Wyk
Format: Artigo
Sprog:Inglês
Udgivet: AfricaJournals 2015-01-01
Serier:African Journal of Hospitality, Tourism and Leisure
Fag:
consumer-based
destination brand equity
brand equity
Western Cape
Online adgang: http://www.ajhtl.com/uploads/7/1/6/3/7163688/article6vol4(2)2015_july-nov.pdf
Tags: Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!

Lignende værker