Exploring social media usage as a communication channel among independent food retailer SMEs in South Africa

Social media has facilitated interaction between businesses and consumers, and consequently, has seen rapid growth as a communication channel by a number of smaller retailers in South Africa. Hence, the primary research objective of this study is to explore social media usage as a marketing communic...

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Opis bibliograficzny

Główni autorzy:	José dos Santos, Rodney Duffett
Format:	Artigo
Język:	Inglês
Wydane:	Asociación Española de Contabilidad y Administración de Empresas (AECA), Universidad Politécnica de Cartagena (UPCT) 2021-09-01
Seria:	Small Business International Review
Hasła przedmiotowe:	independent food retailer smes small businesses social media communication strategy south africa developing country
Dostęp online:	https://sbir.upct.es/index.php/sbir/article/view/392
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