THEORIES OF CONSUMER’S SATISFACTION AND THE OPERATIONALIZATION OF THE EXPECTATION DISCONFIRMATION PARADIGM

The main paradigm that marks the literature dedicated to consumer’s satisfaction is the Expectation Disconfirmation Paradigm. A lot of theories explaining the nature and the development of consumer’s satisfaction from various perspectives fall under the umbrella of this paradigm

Podrobná bibliografie

Hlavní autoři:	FLORIN LUCIAN ISAC, SERGIU RUSU
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Academica Brâncuşi 2014-05-01
Edice:	Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
Témata:	expectation disconfirmation paradigm satisfaction
On-line přístup:	http://www.utgjiu.ro/revista/ec/pdf/2014-02/10_Isac,%20Rusu%201.pdf
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