Impact of airline social media marketing on purchase intention:Evidence from China using PLS-SEM
Social media has emerged as a pivotal marketing instrument and a platform that facilitates connections between consumers and businesses. In the intense market competition among peer airlines and high-speed rail services, the effective and efficient use of social media can provide a competitive edge...
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| Autores principales: | , , , , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Elsevier
2024-12-01
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| Colección: | Transport Economics and Management |
| Materias: | |
| Acceso en línea: | http://www.sciencedirect.com/science/article/pii/S2949899624000194 |
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