Relationship marketing through the prism of customer loyalty
The paper sistemically analyzes two complex phenomena relevant to practice and science – mixture of relationship marketing and customer loyalty. The following fundamental aspects of these phenomena were analyzed: the historical context of relationship marketing and customer loyalty, content of relat...
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| Auteur principal: | |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Vilnius Gediminas Technical University
2011-11-01
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| Collection: | Business: Theory and Practice |
| Sujets: | |
| Accès en ligne: | https://journals.vgtu.lt/index.php/BTP/article/view/8686 |
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