Relationship marketing through the prism of customer loyalty
The paper sistemically analyzes two complex phenomena relevant to practice and science – mixture of relationship marketing and customer loyalty. The following fundamental aspects of these phenomena were analyzed: the historical context of relationship marketing and customer loyalty, content of relat...
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| Hlavní autor: | |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Vilnius Gediminas Technical University
2011-11-01
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| Edice: | Business: Theory and Practice |
| Témata: | |
| On-line přístup: | https://journals.vgtu.lt/index.php/BTP/article/view/8686 |
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