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Enhancing customer retention in telecom industry with machine learning driven churn prediction

Abstract Customer churn remains a critical concern for businesses, highlighting the significance of retaining existing customers over acquiring new ones. Effective prediction of potential churners aids in devising robust retention policies and efficient customer management strategies. This study div...

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Main Authors: Alisha Sikri, Roshan Jameel, Sheikh Mohammad Idrees, Harleen Kaur
Format: Artigo
Language:Inglês
Published: Nature Portfolio 2024-06-01
Series:Scientific Reports
Subjects:
Customer churn
Machine learning
Data Balancing
Prediction
Ensemble
Data resampling
Online Access:https://doi.org/10.1038/s41598-024-63750-0
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