Exploring the future of travel: Unveiling tourist behavior and perceptions of metaverse travel through hybrid PLS-SEM and ANN analysis

This study examines the metaverse's potential to revolutionize the tourism industry by enhancing tourists' travel experiences. The term metaverse tourism is about to exploring immersive virtual travel experiences through digital environments. The metaverse offers interactive previews of destinations...

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Autors principals:	Wang Guangju, Rana Muhammad Sohail Jafar, Safdar Hussain, Manahil Jabeen, Ahmad Samed Al-Adwan
Format:	Artigo
Idioma:	Inglês
Publicat:	Elsevier 2026-05-01
Col·lecció:	Acta Psychologica
Matèries:	Metaverse tourism SEM-ANN Tourist behavior Virtual reality Immersive experience
Accés en línia:	http://www.sciencedirect.com/science/article/pii/S000169182600449X
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