Exploring the future of travel: Unveiling tourist behavior and perceptions of metaverse travel through hybrid PLS-SEM and ANN analysis

This study examines the metaverse's potential to revolutionize the tourism industry by enhancing tourists' travel experiences. The term metaverse tourism is about to exploring immersive virtual travel experiences through digital environments. The metaverse offers interactive previews of destinations...

Полное описание

Библиографические подробности

Главные авторы:	Wang Guangju, Rana Muhammad Sohail Jafar, Safdar Hussain, Manahil Jabeen, Ahmad Samed Al-Adwan
Формат:	Artigo
Язык:	Inglês
Опубликовано:	Elsevier 2026-05-01
Серии:	Acta Psychologica
Предметы:	Metaverse tourism SEM-ANN Tourist behavior Virtual reality Immersive experience
Online-ссылка:	http://www.sciencedirect.com/science/article/pii/S000169182600449X
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