Scrutiny of brand social identity perspective and its effect in brand loyalty development (case of study: Kaleh Dairy Products Company
In recent years, discussion and investigation on the subject of brand has found especial place in science and trade. Many of researchers and managers have conclude that certainly, brand and branding science are the worthiest asset of a company necessary for improvement of marketing process. Yet, bra...
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| Hlavní autoři: | , , |
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| Médium: | Artigo |
| Jazyk: | Persa |
| Vydáno: |
University of Isfahan
2012-01-01
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| Edice: | تحقیقات بازار یابی نوین |
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| On-line přístup: | http://uijs.ui.ac.ir/nmrj/browse.php?a_id=252&sid=1&slc_lang=en |
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