The effect of brand equity of insurance companies on the reaction of policyholders
Today, in the business world, senior managers have recognized that customers are the central core of commercial activities and the success of organizations and companies depends on the effectiveness of the image presented to customers of the organization and its products. The importance of this is d...
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| 主要な著者: | , , |
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| フォーマット: | Artigo |
| 言語: | Persa |
| 出版事項: |
Insurance Research Center
2013-09-01
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| シリーズ: | Iranian Journal of Insurance Research |
| 主題: | |
| オンライン･アクセス: | https://ijir.irc.ac.ir/article_4802_fdb2e5c607e21c3debeac8d74ab69c1a.pdf |
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