The effect of brand equity of insurance companies on the reaction of policyholders
Today, in the business world, senior managers have recognized that customers are the central core of commercial activities and the success of organizations and companies depends on the effectiveness of the image presented to customers of the organization and its products. The importance of this is d...
Сохранить в:
| Главные авторы: | , , |
|---|---|
| Формат: | Artigo |
| Язык: | Persa |
| Опубликовано: |
Insurance Research Center
2013-09-01
|
| Серии: | Iranian Journal of Insurance Research |
| Предметы: | |
| Online-ссылка: | https://ijir.irc.ac.ir/article_4802_fdb2e5c607e21c3debeac8d74ab69c1a.pdf |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
|