Halal Tourism Preferences: The Role of Brand Awareness, Attitudes, and Social Norms Among Muslim and Non-Muslim Travelers
This research focuses on the influence of brand awareness, attitudes, and social norms on the intentions of Muslim and non-Muslim tourists to visit Lombok as a Halal tourism destination. Lombok has been designated by the Indonesian government as a center for Islamic tourism, providing a complementar...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
UIN Sunan Kalijaga, Faculty of Science and Technology, Industrial Engineering Department
2024-12-01
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| coleção: | Journal of Industrial Engineering and Halal Industries |
| Assuntos: | |
| Acesso em linha: | https://ejournal.uin-suka.ac.id/saintek/JIEHIS/article/view/4946 |
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