The Effect of the Theory of Acceptance and Use of Augmented Reality on the Intention to Use Mobile Tourism Augmented Reality Apps: the Mediating Role of Hedonic Motivation
Purpose: In contemporary times, augmented reality is a cornerstone technology within the tourism sector. Nonetheless, the inclination towards embracing and utilizing augmented reality applications in tourism hinges upon multifaceted determinants, meriting examination through the integrated lens of t...
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| Hlavní autoři: | , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Allameh Tabataba'i University Press
2024-07-01
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| Edice: | International Journal of Digital Content Management |
| Témata: | |
| On-line přístup: | https://dcm.atu.ac.ir/article_16117_66c7cdb223266646e1662c981d42259a.pdf |
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