The Representation of Women in Medical Clinic Advertising in Russia, India, and South Africa

This comparative study investigates the representation of women in online advertising by private medical clinics across Russia, India, and South Africa, framing the analysis within the ‘mirror’ vs. ‘mold’ paradigms. The empirical material includes 781 human characters from 729 units of visual advert...

Descripción completa

Detalles Bibliográficos

Autores principales:	Arina V. Rovenskikh, Alexander N. Marchenko
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	Peoples’ Friendship University of Russia (RUDN University) 2026-01-01
Colección:	RUDN Journal of Studies in Literature and Journalism
Materias:	gender representation medical advertising reflection theory stereotyping market competition cross-cultural comparison content analysis
Acceso en línea:	https://journals.rudn.ru/literary-criticism/article/viewFile/49457/26710
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!