The Representation of Women in Medical Clinic Advertising in Russia, India, and South Africa

This comparative study investigates the representation of women in online advertising by private medical clinics across Russia, India, and South Africa, framing the analysis within the ‘mirror’ vs. ‘mold’ paradigms. The empirical material includes 781 human characters from 729 units of visual advert...

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Hlavní autoři:	Arina V. Rovenskikh, Alexander N. Marchenko
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Peoples’ Friendship University of Russia (RUDN University) 2026-01-01
Edice:	RUDN Journal of Studies in Literature and Journalism
Témata:	gender representation medical advertising reflection theory stereotyping market competition cross-cultural comparison content analysis
On-line přístup:	https://journals.rudn.ru/literary-criticism/article/viewFile/49457/26710
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