VERBALIZATION IN ADVERTISING COMMUNICATION - VERBAL STRUCTURES AS MAIN SEMANTIC OPERATIONS
The semantic operations observed in the impact of advertising have not been sufficiently studied. In this scientific article, the author, through critical discourse analysis (CDA), offers a series of scientific opinions on the topic, seeking to achieve advertising effectiveness. The comp...
Na minha lista:
| Principais autores: | , |
|---|---|
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Trakia University
2025-10-01
|
| Serier: | Trakia Journal of Sciences |
| Fag: | |
| Online adgang: | https://tjs.trakia-uni.bg/index.php/tjs/article/view/232/253 |
| Tags: |
Ingen Tags, Vær først til at tagge denne postø!
|