VERBALIZATION IN ADVERTISING COMMUNICATION - VERBAL STRUCTURES AS MAIN SEMANTIC OPERATIONS
The semantic operations observed in the impact of advertising have not been sufficiently studied. In this scientific article, the author, through critical discourse analysis (CDA), offers a series of scientific opinions on the topic, seeking to achieve advertising effectiveness. The comp...
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| Hlavní autoři: | , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Trakia University
2025-10-01
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| Edice: | Trakia Journal of Sciences |
| Témata: | |
| On-line přístup: | https://tjs.trakia-uni.bg/index.php/tjs/article/view/232/253 |
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