Is the green product greener if it comes from abroad? Mediating effects of country of origin-based superiority/inferiority perception
Despite the growing interest in green product consumption, existing literature offers limited insight into the consumer's favorable or unfavorable attitude toward domestically produced green products compared to their foreign counterparts, particularly in the context of emerging markets. Through the...
-д хадгалсан:
| Үндсэн зохиолчид: | , |
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| Формат: | Artigo |
| Хэл сонгох: | Inglês |
| Хэвлэсэн: |
Elsevier
2025-12-01
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| Цуврал: | Sustainable Futures |
| Нөхцлүүд: | |
| Онлайн хандалт: | http://www.sciencedirect.com/science/article/pii/S2666188825006677 |
| Шошгууд: |
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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