Is the green product greener if it comes from abroad? Mediating effects of country of origin-based superiority/inferiority perception
Despite the growing interest in green product consumption, existing literature offers limited insight into the consumer's favorable or unfavorable attitude toward domestically produced green products compared to their foreign counterparts, particularly in the context of emerging markets. Through the...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Elsevier
2025-12-01
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| coleção: | Sustainable Futures |
| Assuntos: | |
| Acesso em linha: | http://www.sciencedirect.com/science/article/pii/S2666188825006677 |
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