INVESTIGATING THE IMPORTANCE OF CUSTOMER LIFETIME VALUE IN MODERN MARKETING - A LITERATURE REVIEW

In this paper, we investigate the importance of Customer Lifetime Value (CLV) as part of the modern marketing strategy. There is no doubt that CLV is one of the most important metrics to be considered in Customer Relationship Management and Relationship Marketing. It represents an instrument meant t...

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Ngā kaituhi matua:	Adela-Laura POPA, Dinu Vlad SASU, Teodora Mihaela TARCZA
Hōputu:	Artigo
Reo:	Alemão
I whakaputaina:	University of Oradea 2021-12-01
Rangatū:	Annals of the University of Oradea: Economic Science
Ngā marau:	Customer Lifetime Value; CLV; Customer Relationship Management; CRM; valuable customers; content analysis.
Urunga tuihono:	http://anale.steconomiceuoradea.ro/volume/2021/n2/043.pdf
Ngā Tūtohu:	Tāpirihia he Tūtohu Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!