INVESTIGATING THE IMPORTANCE OF CUSTOMER LIFETIME VALUE IN MODERN MARKETING - A LITERATURE REVIEW
In this paper, we investigate the importance of Customer Lifetime Value (CLV) as part of the modern marketing strategy. There is no doubt that CLV is one of the most important metrics to be considered in Customer Relationship Management and Relationship Marketing. It represents an instrument meant t...
محفوظ في:
| المؤلفون الرئيسيون: | , , |
|---|---|
| التنسيق: | Artigo |
| اللغة: | Alemão |
| منشور في: |
University of Oradea
2021-12-01
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| سلاسل: | Annals of the University of Oradea: Economic Science |
| الموضوعات: | |
| الوصول للمادة أونلاين: | http://anale.steconomiceuoradea.ro/volume/2021/n2/043.pdf |
| الوسوم: |
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