Building user trust in AI chatbots for customer service through human-like cues and perceived reliability
Abstract This qualitative study explores how human-like cues and system competence shape users’ trust and perceptions of reliability in AI-driven chatbot customer service. Data were collected from 28 participants through semi-structured interviews conducted in Pakistan and China. Using thematic anal...
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| Asıl Yazarlar: | , , , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Nature Portfolio
2026-02-01
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| Seri Bilgileri: | Scientific Reports |
| Konular: | |
| Online Erişim: | https://doi.org/10.1038/s41598-026-38179-2 |
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