Exploring the Usage of Digital Content Marketing in Hotels and Travel Agencies in Egypt
Tourism establishments should provide the content that can answer all the consumers‟ queries in very attractive and reative ways. The main purpose of this study is to explore the usage of digital content marketing in both hotels and travel gencies in Egypt as a mean of presenting its tourism service...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Árabe |
| Publicado em: |
Alexandria University, Faculty of Tourism and Hotels
2018-12-01
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| Colecção: | المجلة العلمیة لکلیة السیاحة والفنادق جامعة الأسکندریة |
| Assuntos: | |
| Acesso em linha: | https://thalexu.journals.ekb.eg/article_51467_436f80a4eb31341878a616292e32e2de.pdf |
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