Exploring the Usage of Digital Content Marketing in Hotels and Travel Agencies in Egypt

Tourism establishments should provide the content that can answer all the consumers‟ queries in very attractive and reative ways. The main purpose of this study is to explore the usage of digital content marketing in both hotels and travel gencies in Egypt as a mean of presenting its tourism service...

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Autor principal:	Ahmed Rady, Mohamed Ezzat
Format:	Artigo
Idioma:	Árabe
Publicat:	Alexandria University, Faculty of Tourism and Hotels 2018-12-01
Col·lecció:	المجلة العلمیة لکلیة السیاحة والفنادق جامعة الأسکندریة
Matèries:	Digital Content Marketing Travel Agencies Hotels Egypt تسويق المحتوى الرقمي وكالات السفر الفنادق مصر
Accés en línia:	https://thalexu.journals.ekb.eg/article_51467_436f80a4eb31341878a616292e32e2de.pdf
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