Amaro's business model innovation: DNVB or platform?
Purpose – This teaching case aims to analyze the business model of Amaro, a company that directly sells lifestyle goods to end consumers (B2C), focused on the women's market. Amaro's original business model is introduced and a challenging dilemma is proposed: could Amaro innovate its business model,...
Guardat en:
| Autors principals: | , , , |
|---|---|
| Format: | Artigo |
| Idioma: | Português |
| Publicat: |
Emerald Publishing
2024-11-01
|
| Col·lecció: | REGE Revista de Gestão |
| Matèries: | |
| Accés en línia: | https://www.emerald.com/insight/content/doi/10.1108/REGE-08-2022-0115/full/pdf |
| Etiquetes: |
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|