Amaro's business model innovation: DNVB or platform?
Purpose – This teaching case aims to analyze the business model of Amaro, a company that directly sells lifestyle goods to end consumers (B2C), focused on the women's market. Amaro's original business model is introduced and a challenging dilemma is proposed: could Amaro innovate its business model,...
I tiakina i:
| Ngā kaituhi matua: | , , , |
|---|---|
| Hōputu: | Artigo |
| Reo: | Português |
| I whakaputaina: |
Emerald Publishing
2024-11-01
|
| Rangatū: | REGE Revista de Gestão |
| Ngā marau: | |
| Urunga tuihono: | https://www.emerald.com/insight/content/doi/10.1108/REGE-08-2022-0115/full/pdf |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
|