Destination Image and Brand Value as Predictors of Tourist Behavior: Happiness as a Mediating Link
Tourism has become one of the most important industries in the business world, significantly impacting various economies. In order to have a better understanding of tourist behavior, this study aims to examine the image of the destination and the value of the brand as predictors of the behavior of t...
محفوظ في:
| المؤلفون الرئيسيون: | , , , , |
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| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
MDPI AG
2025-05-01
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| سلاسل: | Administrative Sciences |
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://www.mdpi.com/2076-3387/15/5/176 |
| الوسوم: |
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