Destination Image and Brand Value as Predictors of Tourist Behavior: Happiness as a Mediating Link

Tourism has become one of the most important industries in the business world, significantly impacting various economies. In order to have a better understanding of tourist behavior, this study aims to examine the image of the destination and the value of the brand as predictors of the behavior of t...

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Hlavní autoři:	Deyber Jimenez-García, Ovet Espinoza Heredia, Eduar Cruz Lizana, Jose Joel Cruz-Tarrillo, Dany Yudet Millones-Liza
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	MDPI AG 2025-05-01
Edice:	Administrative Sciences
Témata:	destination image brand value tourism tourist happiness tourist behavior
On-line přístup:	https://www.mdpi.com/2076-3387/15/5/176
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