The impact of social media branding and technology adoption on green tourism: the role of tourist behavior as a mediator in developing countries post-COVID-19—context of Zimbabwe

Abstract Green tourism, social media branding and technology adoption have recently become the most powerful elements in the tourism world during and post-COVID19 pandemic. This paper aims to investigate the effects of social media branding and technology adoption on green tourism with tourists’ beh...

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Detalhes bibliográficos

Principais autores:	Option Takunda Chiwaridzo, Reason Masengu
Formato:	Artigo
Idioma:	Inglês
Publicado em:	SpringerOpen 2023-08-01
coleção:	Future Business Journal
Assuntos:	Social media Social media branding Technology adoption Tourists’ behavior Green tourism supply chain Green tourism
Acesso em linha:	https://doi.org/10.1186/s43093-023-00249-6
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