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THE IMPACT OF PROACTIVE CORPORATE SOCIAL RESPONSIBILITY STRATEGY ON COMPETITIVE ADVANTAGES

The paper discusses the typology of corporate social responsibility strategies (CSR), depending on the degree of response to stakeholders’ requests. It has been determined that proactive CSR strategy includes voluntary business initiatives going beyond legislation limits and being aimed at meeting t...

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Príomhchruthaitheoir: Evelina Kamyshnykova
Formáid: Artigo
Teanga:Inglês
Foilsithe / Cruthaithe: RS Global Sp. z O.O. 2018-05-01
Sraith:International Journal of Innovative Technologies in Economy
Ábhair:
Rochtain ar líne:https://rsglobal.pl/index.php/ijite/article/view/681
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