Implementation of Corporate Social Responsibility Strategy to Enhance Firm Reputation and Competitive Advantage

Corporate social responsibility (CSR) is an important strategy for firms to gain a positive reputation. This study aims to identify the mediating role of firm reputation on the relationships of CSR dimensions (economic, legal, ethical, philanthropic and environmental) and competitive advantage, and...

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Principais autores:	Ngoc Khuong Mai, An Khoa Truong Nguyen, Thanh Thuy Nguyen
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Tomas Bata University in Zlín 2021-12-01
coleção:	Journal of Competitiveness
Assuntos:	corporate social responsibility small and medium enterprises firm reputation firm competitive advantage
Acesso em linha:	https://www.cjournal.cz/index.php?hid=clanek&bid=archiv&cid=427&cp=
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