Facebook Advertising and Consumer Behaviour: A Study of Yuorit Yoghurt in Jos South, Nigeria
Background: The increasing penetration of social media, particularly Facebook, presents both opportunities and challenges for businesses seeking to influence consumer behaviour. This study investigates the impact of Facebook advertising on consumer behaviour, specifically focusing on its role in dr...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Verlumun and Penda Publishers, LLP
2025-10-01
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| Serie: | Mdooter Journal of Communication and Digital Technologies |
| Soggetti: | |
| Accesso online: | https://www.mdooterj.com/index.php/mdooterj/article/view/22 |
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