The issue of credibility between customers’ perceptions and the attitude toward Facebook advertising
Type of the article: Research Article AbstractAmong marketing professionals, the use of Social Networking Sites (SNSs) as a platform for advertising is on the rise, despite ongoing concerns regarding credibility and trust in privacy related to advertising on these sites. Consequently, this study ex...
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| Hoofdauteurs: | , , , , , |
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| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
LLC "CPC "Business Perspectives"
2025-08-01
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| Reeks: | Innovative Marketing |
| Onderwerpen: | |
| Online toegang: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22632/IM_2025_03_Al-Gasawneh.pdf |
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