CONSUMER EMPOWERMENT: A SOURCE OF CO-CREATION OF VALUE
The objective of this article is to clarify, through a literature review, another trend practiced by many companies through which they produce their products and services. It is mainly the delegation of power to consumers to participate in the creation of business offers according to their expectati...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Université Mohammed V de Rabat
2020-12-01
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| coleção: | Revue Marocaine de Recherche en Management et Marketing |
| Assuntos: | |
| Acesso em linha: | https://revues.imist.ma/index.php/REMAREM/article/view/22081/11871 |
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