LA CONTRIBUTION DU DIGITAL AU DEVELOPPEMENT DE LA RELATION CLIENT : CAS DE L'OPERATEUR ORANGE MAROC
The ambition of this article is to clarify certain aspects among the more constituent of customer relationship management, the focus is going to be essentially on digital technologies and their strong contribution to the emergence of a new era of customer rela...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Université Mohammed V de Rabat
2020-06-01
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| coleção: | Revue Marocaine de Recherche en Management et Marketing |
| Assuntos: | |
| Acesso em linha: | https://revues.imist.ma/index.php/REMAREM/article/view/19758/10759 |
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