Does City Brand Attitude Moderate Millennials’ Destination Value and Destination Loyalty Relationship?
The millennial generation mostly dominates the number of tourists in Indonesia. However, more research is needed on millennial travel patterns, particularly how their brand value perspective impacts loyalty. This study looks into millennial consumers' perceived value of brand destinations and what m...
Збережено в:
| Автори: | , |
|---|---|
| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
EDP Sciences
2024-01-01
|
| Серія: | E3S Web of Conferences |
| Предмети: | |
| Онлайн доступ: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2024/101/e3sconf_icomse2024_02003.pdf |
| Теги: |
Немає тегів, Будьте першим, хто поставить тег для цього запису!
|