The Influence of Customer Value Co-Creation Behavior on Customer Value (Survey of Ruangguru Application Customers in Indonesia)
This research aims to determine and explain the effect of customer value co-creation behavior on customer value. This research is explanatory research using a quantitative approach. The questionnaires are used as a primary data collection to survey respondents directly. The population of this study...
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| Autores principales: | , , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Universitas Brawijaya
2023-08-01
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| Colección: | Wacana: Jurnal Sosial dan Humaniora |
| Acceso en línea: | https://wacana.ub.ac.id/index.php/wacana/article/view/1075 |
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