Sensory marketing strategies. Case study: Oltenia
From the perspective of the tourist, sensory marketing strategies may result in an experience improvement which leads, in time, to acquiring a positive destination image, and, from the perspective of the destination, to furthering its harmonious development. Even though it appears that sensory marke...
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| Hauptverfasser: | , , , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
General Association of Economists from Romania
2014-07-01
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| Schriftenreihe: | Theoretical and Applied Economics |
| Schlagworte: | |
| Online-Zugang: |
http://store.ectap.ro/articole/999.pdf
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