The Image of the Tourism Destination – a Supporting Element in the Development of the Regional Tourism Brand Study Case: Muntenia
Nowadays, tourism destinations are increasingly determined to convey an unique and competitive identity within the consumer’s mind. Despite the fact that a growing attention has been paid to the destination brand, in practice there is an inconsistency and sometimes an inexplicable lack of empirical...
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| Principais autores: | , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
General Association of Economists from Romania
2011-02-01
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| coleção: | Theoretical and Applied Economics |
| Assuntos: | |
| Acesso em linha: |
http://store.ectap.ro/articole/563.pdf
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