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Reduce by How Much? Calibrating Meat Reduction Appeals to Maximize Their Effectiveness

Meat-rich diets have a negative impact on animal welfare, consumer health, and the environment. In recent years, research has begun to explore which approaches are most effective at reducing consumption. A question that has been the subject of extensive debate is whether appeals are more effective w...

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Detalhes bibliográficos
Principais autores: Sophie Cameron, Matti Wilks, Bastian Jaeger
Formato: Artigo
Idioma:Inglês
Publicado em: PsychOpen GOLD/ Leibniz Institute for Psychology 2023-02-01
coleção:Psychology of Human-Animal Intergroup Relations
Assuntos:
Acesso em linha:https://doi.org/10.5964/phair.9511
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