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Consumers can make decisions in as little as a third of a second

We make hundreds of decisions every day, many of them extremely quickly and without much explicit deliberation. This motivates two important open questions: What is the minimum time required to make choices with above chance accuracy? What is the impact of additional decision-making time on choice a...

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Bibliográfalaš dieđut
Váldodahkkit: Milica Milosavljevic, Christof Koch, Antonio Rangel
Materiálatiipa: Artigo
Giella:Inglês
Almmustuhtton: Cambridge University Press 2011-08-01
Ráidu:Judgment and Decision Making
Fáttát:
Liŋkkat:http://journal.sjdm.org/11/10420a/jdm10420a.pdf
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