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Consumers can make decisions in as little as a third of a second

We make hundreds of decisions every day, many of them extremely quickly and without much explicit deliberation. This motivates two important open questions: What is the minimum time required to make choices with above chance accuracy? What is the impact of additional decision-making time on choice a...

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Главные авторы: Milica Milosavljevic, Christof Koch, Antonio Rangel
Формат: Artigo
Язык:Inglês
Опубликовано: Cambridge University Press 2011-08-01
Серии:Judgment and Decision Making
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Online-ссылка:http://journal.sjdm.org/11/10420a/jdm10420a.pdf
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