Exploring how the quality of e-tourism service influence traveller loyalty: A computational perspective using CMR theory
This study seeks to empirically investigate a comprehensive mediation model that affects traveller loyalty to e-tourism platforms through e-tourism service quality (ETSQ) practices. Drawing on the cognitive-motivation-relational (CMR) theory, the research examines the influence of reliability, secur...
Gorde:
| Egile Nagusiak: | , , , |
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| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
Elsevier
2025-11-01
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| Saila: | Acta Psychologica |
| Gaiak: | |
| Sarrera elektronikoa: | http://www.sciencedirect.com/science/article/pii/S0001691825013046 |
| Etiketak: |
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