Exploring how the quality of e-tourism service influence traveller loyalty: A computational perspective using CMR theory

This study seeks to empirically investigate a comprehensive mediation model that affects traveller loyalty to e-tourism platforms through e-tourism service quality (ETSQ) practices. Drawing on the cognitive-motivation-relational (CMR) theory, the research examines the influence of reliability, secur...

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Hlavní autoři:	Prosenjit Ghosh, Srijib Shankar Jha, Sudipta Banerjee, Niharika Bajeja
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Elsevier 2025-11-01
Edice:	Acta Psychologica
Témata:	Service quality Traveller loyalty E-tourism Trust Mediation approach
On-line přístup:	http://www.sciencedirect.com/science/article/pii/S0001691825013046
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