Helping other customers to avoid harmful brands: The role of idealism, attitude and cynicism
Background: Consumers are not always aware of how their purchase decisions may harm other humans and the environment. Green customer helping behaviours could aid in solving this problem. Aim: The study aims to develop a research model, advancing knowledge of the extent to which idealism (an ethical...
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| Asıl Yazarlar: | , , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
AOSIS
2024-11-01
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| Seri Bilgileri: | South African Journal of Economic and Management Sciences |
| Konular: | |
| Online Erişim: | https://sajems.org/index.php/sajems/article/view/5746 |
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